Experience the unique taste of Michigan Pothole ice cream, which takes inspiration from the state’s uneven roads. Indulge in a decadent chocolate ice cream base with black-tar fudge, resembling asphalt. This fun variation on Rocky Road perfectly embodies the experience of navigating rough roads. Celebrate the humor in addressing Michigan’s road challenges with this playful treat. To learn more about the creation, reception, availability, and the significance of this delightful flavor, uncover the story behind the journey of Michigan Pothole ice cream and how it supports road repairs.
Key Takeaways
- Rich chocolate ice cream base with black-tar fudge or fudge cups resembling asphalt.
- Playful twist on Rocky Road, symbolizing Michigan's bumpy roads.
- Positive customer reception with donations for road repairs.
- Available at Ashby's Sterling stores and local shops, contributing 1% of sales to road repairs.
- Marketing strategy raises awareness about Michigan's road conditions.
Flavor Description
Experience the unique flavor of Michigan Pot Hole ice cream with its rich chocolate ice cream base and chunks of black-tar fudge or fudge cups reminiscent of asphalt. This innovative creation by Ashby's Sterling Ice Cream brings a playful twist to the traditional Rocky Road flavor. The chocolate ice cream serves as the perfect canvas for the bold addition of black-tar fudge, adding a delightful contrast of textures and flavors. Each spoonful offers a taste reminiscent of driving over a bumpy road, making it a truly Michigan-inspired treat.
The combination of creamy chocolate ice cream and the unique mix-ins of black-tar fudge or fudge cups creates a one-of-a-kind sensory experience. Ashby's Sterling Ice Cream has truly captured the essence of Michigan's pothole-filled roads in this cleverly crafted flavor. Whether you're a fan of classic Rocky Road or looking to try something new and exciting, Michigan Pot Hole ice cream is sure to satisfy your sweet tooth while providing a whimsical nod to the state's road maintenance challenges.
Inspiration Behind Creation
The idea for Michigan Pot Hole ice cream originated from the challenges of traversing bumpy roads in the state. Marketing director Dianne Tunison came up with the concept to create a flavor that reflects the rough road conditions in Michigan.
The dark chocolaty ingredients were carefully selected to symbolize the potholes that drivers often encounter. Tunison aimed to make the flavor tongue-in-cheek and fun, using the ice cream as a playful way to address the state's notorious road problems.
By infusing humor into the creation of Michigan Pot Hole ice cream, Tunison sought to bring attention to the issue in a lighthearted manner. The flavor's unique inspiration and quirky approach to addressing a serious problem set it apart, making it a creative and engaging addition to the ice cream market.
Ashby's Sterling Ice Cream's plan to donate a portion of sales towards road repairs further emphasizes the playful yet impactful nature of this innovative flavor.
Reaction to Flavor
People across Michigan have reacted positively to the unique and playful Michigan Pot Hole ice cream flavor. Customers are delighted by the creativity behind the flavor, embracing the fun concept of turning a frustrating road issue into a delicious treat.
Here are some key reactions to the Michigan Pot Hole ice cream flavor:
- MDOT communications director Jeff Cranson finds the flavor amusing and appreciates the innovative approach.
- Donations from ice cream sales for state road repairs have been met with enthusiasm and support from the community.
Previous donations from Ashby's Sterling Ice Cream were categorized as miscellaneous revenue, highlighting the potential impact of the ice cream sales on funding road repairs.
Pothole season's expected impact on state and local roads has brought attention to how the ice cream sales could contribute to addressing Michigan's road problems.
The playful and relevant nature of the Michigan Pot Hole ice cream flavor has resonated with customers, creating a positive buzz around the initiative.
Availability and Sales
You can find Michigan Pot Hole ice cream at Ashby's Sterling branded stores and local ice cream shops.
To check availability, simply use the store locator tool on Ashby's website or contact the stores directly.
Additionally, 1% of sales from this unique flavor are donated to the state for road repairs, with donations based on the season's sales tally.
Sales Locations
Locate Michigan Pot Hole ice cream easily by using the store locator on Ashby's website. When searching for this unique flavor inspired by the roads of Michigan, check out the following sales locations:
- Ashby's Sterling Ice Cream branded stores: Find the Michigan Pot Hole ice cream at these locations where you can enjoy the flavor firsthand.
- Independent ice cream shops: Explore local ice cream shops in your area that carry Michigan Pot Hole for a taste of this distinctive treat.
- Restaurants: Some eateries also offer Michigan Pot Hole ice cream on their dessert menu, adding a touch of novelty to your dining experience.
- Contact ahead: To make certain availability, it's recommended to contact the store or shop beforehand and inquire about the availability of Michigan Pot Hole ice cream.
- Donations for road repairs: Remember, a percentage of the sales from Michigan Pot Hole ice cream goes towards donations for road repairs in Michigan, making each scoop count towards a good cause.
Donation Percentage
To support road repairs in Michigan, Ashby's Sterling Ice Cream donates 1% of the sales from Michigan Pot Hole ice cream. This donation percentage is a way for customers to contribute to the much-needed road repairs in the state while enjoying a unique ice cream flavor.
The donations are calculated based on the sales tally at the end of the season, ensuring that a portion of the proceeds goes towards improving the roads that inspired the flavor.
If you're interested in participating in this initiative, you can check the availability of Michigan Pot Hole ice cream at Ashby's Sterling branded stores, independent ice cream shops, and restaurants. Remember to contact these locations in advance to inquire about the availability of this specific flavor.
Contact Information
To get in touch easily, reach out to Sylvia Rector at Detroit Free Press for inquiries about Michigan Pot Hole ice cream.
You can also visit Ashby's Sterling Ice Cream website for product information and availability.
Follow Sylvia Rector on Twitter for the latest updates on Michigan Pot Hole ice cream.
Contact Details Provided
For contact information regarding Michigan Pothole Ice Cream, reach out to Sylvia Rector at Detroit Free Press. If you have any queries about this unique ice cream flavor inspired by the roads of Michigan, Sylvia Rector will be able to provide you with the necessary information.
In addition to contacting Sylvia Rector, here are some other ways to find out more about Michigan Pothole Ice Cream:
- Visit the Ashby's Sterling Ice Cream website to learn about product information and availability.
- Follow Sylvia Rector on Twitter for timely updates on this intriguing ice cream flavor.
- Seek information on where to find Ashby's products and Michigan Pothole Ice Cream in your area.
- Explore the various sections and services available on the Ashby's Sterling Ice Cream website for more details.
Reach Out Easily
Easily reach out for more information by contacting Sylvia Rector at Detroit Free Press regarding Michigan Pot Hole ice cream. For details about this unique flavor inspired by the roads of Michigan, Sylvia Rector can provide insights and updates on availability.
Additionally, keep an eye on Ashby's Sterling Ice Cream website for product information and where to find this pothole-inspired treat.
If you're looking to stay informed about the Michigan Pot Hole flavor, following Sylvia Rector on Twitter is a great way to receive timely updates. This flavor, reminiscent of the bumpy roads of Michigan, has caught the attention of many ice cream enthusiasts.
For more detailed information and additional services related to Ashby's Sterling Ice Cream products, exploring their website will offer a wealth of details. Whether you're intrigued by the novelty of a pothole-flavored ice cream or simply curious about this unique creation, reaching out through these channels will keep you in the loop.
Direct Communication Channels
Explore direct communication channels by connecting with Sylvia Rector at Detroit Free Press for inquiries about Michigan Pot Hole ice cream. For quick access and updates, consider the following:
- Visit Ashby's Sterling Ice Cream website for detailed product information and the latest updates on the Michigan Pot Hole ice cream flavor.
- Follow Sylvia Rector on Twitter to stay informed about the most recent news and developments related to this unique ice cream flavor.
- Find information on where to purchase Ashby's products, including the Michigan Pot Hole ice cream, by exploring the company's website.
- Check out the various sections and services available on the Ashby's Sterling Ice Cream website for a thorough understanding of their offerings.
- Reach out directly to Sylvia Rector at Detroit Free Press for any specific inquiries or to get more direct communication regarding Michigan Pot Hole ice cream.
Marketing and Promotion
The marketing and promotion strategy behind Michigan Pothole Ice Cream aims to raise awareness about the state's road conditions while engaging consumers in discussions about infrastructure issues. Dianna Tunison, the marketing manager, highlights that the flavor serves as a playful yet impactful way to address Michigan's road problems and spark conversations about road repairs.
This unique ice cream flavor will soon be available in various restaurants and ice cream shops across the nation starting in April, allowing consumers to not only enjoy a tasty treat but also participate in important discussions about the state's infrastructure challenges.
Ashbys Sterling Ice Cream, the creator of Michigan Pothole Ice Cream, sees the road problem as a serious issue and is dedicated to making a positive contribution to road repair efforts through this innovative marketing approach. By strategically promoting this flavor, the company hopes to draw attention to Michigan's road conditions and encourage dialogue on how to address and improve the state's infrastructure for the benefit of all residents.
Frequently Asked Questions
What Flavor Is Michigan Pothole Ice Cream?
Michigan Pothole ice cream flavor is a delightful blend of chocolate ice cream, black-tar fudge, ground cookie, fudge swirl, and chocolate fudge cups. It's a playful take on Michigan's road issues, sparking conversations and supporting infrastructure improvements.
What Are the Ingredients in the Ashbys Michigan Pothole?
When you wonder about the ingredients in Ashbys Michigan Pothole, you'll find a delightful mix of chocolate ice cream, black-tar fudge, ground cookie, fudge swirl, and chocolate fudge cups, creating a unique and flavorful treat.
Why Is It Called a Pothole in the Road?
When you see a pothole in the road, it's named for its resemblance to a deep pit or hole. These road imperfections form due to water expanding and contracting beneath the pavement, causing cracks and eventually, potholes.
What Is the Flavor of Rush Hour Ice Cream?
The flavor of Rush Hour Ice Cream combines coffee ice cream, caramel swirls, and chocolate-covered espresso beans. It captures the essence of chaotic traffic conditions during rush hour in a delicious treat, offering a rich and bold flavor experience.
How Did Michigan Pothole Ice Cream Become a Popular Flavor?
Michigan Pothole ice cream has quickly become one of the most popular ice cream flavors. This flavor, inspired by the state’s bumpy roads, features dark chocolate ice cream with chunks of chocolate asphalt and a marshmallow swirl. Its unique concept and playful name have captured the attention of ice cream enthusiasts everywhere.
How Did Michigan Pothole Ice Cream Get Its Unique Flavor?
Michigan Pothole Ice Cream is known for its unique flavor. The combination of chocolate ice cream with thick, fudge swirls and chunks of chocolate asphalt creates a one-of-a-kind taste sensation. Only the most discerning ice cream taster experts can truly appreciate the bold flavors in this beloved treat.
Conclusion
Overall, Michigan Pothole Ice Cream has become a surprising hit, with sales exceeding expectations.
In fact, in the first month of its release, over 10,000 pints were sold!
This unique flavor has gained attention not only for its creative inspiration, but also for its deliciously unconventional taste.
Make sure to give it a try and experience the flavors of Michigan's iconic pothole-filled roads!
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