One of the best-known ice cream brands in the world, Magnum, has released a new design. The brand’s new look is strategic and subtle. It features the ruby cacao beans as the central design element. This is a joint project of Moore and Marko Poljak.
The new design is a subtle, yet strategic change.
Magnum, a British/Dutch ice cream company, produces and distributes high quality ice creams. The company’s goal, according to Magnum, is to provide a luxurious escape from the freezer aisle. The company targets adults between 14 and 45 years old.
Magnum is a strong brand when it comes to positioning. Consumers see the brand as a top-tier product. That makes it a formidable competitor. The quality of its products is what determines the brand’s popularity. So the brand’s marketing team has a difficult task: to maintain its position.
To achieve this, the brand has had to change its visual identity. In response to that challenge, Sunhouse Creative developed a new logo and design for Magnum. This new design aims at recapturing the brand’s uniqueness.
The brand’s commitment to sourcing cocoa from Rainforest Alliance-certified farms
Magnum is one of the first ice cream brands to commit to sourcing its cocoa from Rainforest Alliance-certified farms. This is part of a larger effort that ensures a sustainable supply of cocoa.
Magnum’s owner, Unilever, plans to source all its chocolate and milk from Rainforest Alliance farms in 2015. Unilever plans to source 100% of its cocoa beans from Rainforest Alliance-certified sources by the end 2015
The Rainforest Alliance is dedicated to protecting and preserving natural resources like land, water, wildlife, and other natural resources. Their certified farms are healthy, provide housing and safe working conditions, and have minimal impact on the environment.
Magnum also provides direct cash payments to farmers, so they can improve their lives. This program has already helped 200 cocoa farmers in Cote d’Ivoire, and will empower 5,000 more by 2025.
The Ruby cacao bean
Magnum introduced a new type of ice cream that was dipped in Ruby chocolate in early 2018. This is the first time this type of chocolate has been made available on a national scale.
The ruby cocoa beans are a rare gift from nature. It provides a luscious smoothness and a tension of fresh berry fruitiness.
Magnum has been making decadent ice-cream since 1989. Magnum is known for their commitment to responsibly sourcing cocoa beans. The ultimate ice cream experience is created using their Belgian chocolate recipe. With no artificial flavourings or additives, they ensure that you get only the best of the best.
Magnum has created the perfect icecream for Ruby chocolate. Magnum Ruby ice cream is made with the finest quality ingredients.
The 7 Deadly Sins
Magnum is a popular brand of impulse ice cream. There are seven deadly sins flavors available. Despite the name, the ice cream is primarily enjoyed by young consumers. The brand is expanding its presence in India, Australia, and Europe.
Magnum was launched by Unilever in 1989. It was the first ice-cream on a stick for adults. It was covered with chocolate and had vanilla filling. Each bar weighed 86 grams. Later, it was rebranded as Magnum Classic.
Magnum grew to become the largest impulse ice cream in Europe. Unilever was looking to reposition their brand and gain an advantage in the highly competitive ice cream market. So they put resources behind a new campaign.